February – April 2025
Client Engagement | EY Technology Consulting

Collaborated with EY Ireland to assess the impact of AI on automation, decision-making, and operational efficiency across healthcare, retail, and the public sector.

Key focus areas included:

• Identifying industry-specific AI use cases with high transformation potential.
• Evaluating sector readiness, regulatory barriers, and adoption feasibility.
• Addressing ethical and governance concerns influencing AI strategy.
• Designing a structured insight deck to support EY’s client advisory teams.

This engagement strengthened my cross-sectoral consulting skills, particularly in the areas of emerging tech, strategic adoption, and enterprise-level AI readiness.

October 2024
Case Competition | Deloitte x ISCG (Finalist)

Developed a market entry strategy for Apple Intelligence — Apple’s next-gen AI ecosystem — as part of a national case competition judged by Deloitte consultants. Our team was selected among the top finalists from 80+ entries.

Key focus areas included:

• Conducting feasibility research to assess competitive positioning in the AI space.
• Designing a go-to-market roadmap aligned with innovation trends and user adoption.
• Identifying key barriers to scaling AI across geographies and recommending mitigation strategies.
• Aligning Apple’s AI ecosystem with emerging industry demands and regulatory expectations.

This project refined my ability to integrate market analysis, innovation strategy, and technology adoption into actionable consulting outcomes.

November 2024
Case Competition | ISCG National Challenge

Crafted a retail growth and market positioning strategy for Crazy D’s Prebiotic Soda, focused on boosting brand credibility, increasing consumer engagement, and enhancing long-term shelf presence.

Key focus areas included:

• Defining a differentiated market position based on competitor and consumer insights.
• Designing retail expansion strategies to improve in-store visibility and product placement.
• Addressing Gen Z and Millennial buying behaviors to align with wellness and sustainability trends.
• Recommending data-driven engagement tools to capture real-time customer feedback.

The experience strengthened my approach to strategic marketing, retail innovation, and consumer-centered brand thinking.

October – December 2024
Live Consulting Project | MicroDoc (UK Market)

Developed a go-to-market strategy for MicroDoc’s expansion into the UK. The project focused on improving acquisition efficiency, minimising channel risk, and aligning sales messaging with market expectations.

Key focus areas included:

• Mapping the UK competitive landscape across key business verticals.
• Identifying optimal entry points based on buyer behaviour and industry maturity.
• Crafting a CAC-optimised sales strategy supported by tailored messaging frameworks.
• Proposing partner outreach strategies to accelerate early traction.

This engagement deepened my understanding of go-to-market planning, commercial risk management, and localisation strategy.

September – October 2024
Live Consulting Project | Cross Group (Ireland)

Conducted a detailed market and acquisition analysis to support Cross Group’s expansion into Southern Europe, targeting the HVAC and refrigeration sector.

Key focus areas included:

• Evaluating the regulatory and business landscape across Spain and Malta.
• Identifying high-potential acquisition targets based on financial health and sustainability alignment.
• Conducting synergy analysis and risk evaluation to inform strategic recommendations.
• Delivering a shortlist of M&A candidates aligned to growth, compliance, and operational fit.

This project enhanced my ability to merge strategic finance, regulatory insight, and market research into a clear acquisition roadmap.

March 2025
Case Competition | GLP Committee, UCD Smurfit

Developed a competitive positioning and expansion strategy for Mariton Hotels to rival Taj Hotels and IHCL in the premium and mid-tier hospitality segment.

Key focus areas included:

• Introducing a heritage-driven guest experience to differentiate the brand in a saturated market.
• Recommending boutique hotel alliances to enable asset-light expansion across high-potential cities.
• Designing a balanced value-based pricing strategy positioned against competitors like Ginger and Vivanta.
• Leveraging emerging technologies like AI-driven personalisation and immersive AR to enhance guest engagement.
• Identifying regulatory risks and scalability barriers, along with structured mitigation pathways.

This project deepened my expertise in competitive strategy, hospitality innovation, and market growth modelling.